Creative Marketing
Graphic design, social media strategy, and brand management
As a business creative and musician, I’ve always valued the art of combining these two interests and industries. From September 2020 to August 2021, I worked alongside Karen Cubides building out three unique brand identities through brand and social media strategy, graphic design, email marketing, podcast editing and other creative tasks.
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The Karen Cubides Agency
The Karen Cubides Agency helps musicians redefine a career in music by equipping and empowering them to achieve their desires through coaching, marketing and branding, and consulting. In this role, I created weekly social media strategies, designed all social posts, corresponded with clients, constructed a monthly newsletter, created brand merchandise, and compiled industry research..
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The Musician's Guide
The Musician’s Guide Podcast serves to equip and empower musicians to pursue their best selves (in life and in career) through education and insights from industry professionals. In this role, I created weekly social media strategies, designed all social posts, edited our weekly podcast and wrote corresponding blog posts, designed a monthly newsletter and brought Diversity, Equity and Inclusion initiatives to both the brand and podcast.
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KCA Emerging Artists
Karen Cubides Agency’s Emerging Artists program serves to help new and recent graduates make a name for themselves in the music industry through self-development, industry connections and brand creation. In this role, I created weekly social media strategies, designed all social posts, corresponded with clients, and created education tools and resources to supplement emerging artist curriculum.
Work samples
Through my time at the Karen Cubides Agency, I expanded my creative portfolio greatly. Click below and look through some of my favorite graphics and initiatives I’ve created during my time at the Karen Cubides Agency, from strategy and research to designing graphics, writing copy, and analyzing performance of the campaigns created.